Elon Musk Twitter takeover updates: Advertisers plan exit
Though there are no beefs with legendary authors or mass exit s of the C-suite in the past 24 hours, Elon Musk ’s takeover of tech giant Twitter remains captivating. With a terminally online tweeter-in-chief in charge who is drastically shaking things up and overworking staff, seemingly based on the whims of his reply guys, there is a stunning amount of information to keep up with in regards to this new era of the San Francisco social media giant.To assuage that feeling of overwhelm, here is an ongoing liveblog of everything the Tesla CEO is doing as the “Chief Twit” and ” ” Twitter Complaint Hotline Operator.”
What about those Twitter mass layoffs?
One of the more alarming things to come out in the days leading up to Elon Musk ’s Twitter buyout was the revelation, first reported by the Washington Post, that he would lay off 75% of Twitter ’s staff. (He eventually disputed that report before the buy.) But, so far, mass layoffs have yet to happen, despite reports that he has plans to lay off 25% of staffers. It remains unclear why; Musk , according to the New York Times, reportedly had plans to do so as early as last weekend.Perhaps he had a last-minute realization that dropping a large chunk of your staff while you pursue a bunch of different projects is a bad idea. But the punishing, anxiety-inducing work conditions — a mercurial boss pursuing tasks apparently at the whims of his fans, 80-hour workweeks without promises of job security or overtime, the exit s of high-level executives and managers — could very well drive people out without Musk having to formally conduct layoffs.
A massive ad agency wants clients to pull out of Twitter
A prominent Big 4 ad agency wants its clients to pull out of Twitter . As first reported by Morning Brew’s Ryan Barwick, Interpublic Group’s Media Brands division is recommending that its clients — which include Spotify, American Express and, in San Francisco , Accenture and Levi’s — pull out of Twitter for a week.A person familiar with the matter confirmed the recommendation to SFGATE, citing the agency’s concerns over Twitter ’s plans for trust and safety on the platform and Twitter ’s “organizational capability” to provide those things to users and advertisers. While the person did not specify exactly what the agency’s concerns are, the transition in power away from the C-suite and board of directors almost exclusively to Musk appears to be a cause of concern, despite his early pleas to advertisers and the content moderation committee he has planned to set up. Perhaps Musk ’s free speech “absolutism” is not paying off.An immediate bloodbath took place at Twitter after Elon Musk confirmed the buyout: CEO Parag Agrawal and a slew of executives met their demise at the company. It appears that a bunch of high-level staffers either don’t want to work under the Musk regime or don’t want to face the fate of their fallen ex-leaders.Dalana Brand, the head of inclusion and diversity at Twitter and a vice president of HR at the company, announced her Friday departure in a tweet Tuesday morning.“After 4 amazing years, I resigned from Twitter on Friday,” Brand wrote. “It has truly been one of the best experiences of my career and every moment embodied #LoveWhereYouWork.” She did not specify the reasons behind her departure.The Verge noted that Chief Customer Officer Sarah Personette, engineering head Nick Caldwell and general manager Jay Sullivan have departed in the days since Musk ‘s buyout. Bloomberg reporter Sarah Frier reported Tuesday afternoon that chief marketing officer Leslie Berland is now on the outs also, though it is unclear if she was laid off or quit.
Though there are no beefs with legendary authors or mass exits of the C-suite in the past 24 hours, Elon Musk’s takeover of tech giant Twitter remains captivating.
What about those Twitter mass layoffs?
One of the more alarming things to come out in the days leading up to Elon Musk’s Twitter buyout was the revelation, first reported by the Washington Post, that he would lay off 75% of Twitter’s staff. As first reported by Morning Brew’s Ryan Barwick, Interpublic Group’s Media Brands division is recommending that its clients — which include Spotify, American Express and, in San Francisco, Accenture and Levi’s — pull out of Twitter for a week.
An immediate bloodbath took place at Twitter after Elon Musk confirmed the buyout: CEO Parag Agrawal and a slew of executives met their demise at the company.
